Earth Day began in 1970, when 20 million people across the United States rallied for increased protection of the environment. People were trying to influence decisions on the Vietnam War but they were also beginning to really focus attention on issues like air pollution, the contamination they were seeing in the land. And today more than a billion people around the world will celebrate Earth Day 2014- the 44th anniversary of that day of action.

Environmental problems today, however, are more important than dirty air, toxic water, and a hole in the ozone layer. Since the way the issue has affected the Global change of climate in a difficult to explain doomsday manner is hanging above our heads like the sword of Damocles. We have enjoyed Nature’s bounties and in the process we have gone in for a mindless exploitation of the Earth in whatever areas one can think of.

It is however, noteworthy that these developments have been an eye-opener to many, if not all–especially corporate citizens while celebrating Earth Day 2014 in India. The Fern Hotels and Resorts, the pioneer among Green Hotels in India, is one such Brand doing everything possible to cherish, protect and preserve the Earth’s minimal resources which are irreplaceable and hence need to be valued as something precious. Let this Earth Day go beyond just another celebration by the eco friendly hotels in India for the sake of it and turn out to be the beginning of a proactive step to save the Earth from total disaster.Image

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