Launching A New Website

For hoteliers, few things worry us more than overhauling the website. Room design, no problem; menu design, done; website, hmm… lets evaluate because things are going so well right now.

The Fern has been at the forefront of an important movement since 1996 – environmentally responsible hospitality. Going against the tide is our game, because its worth it. The same for our approach to guest experience and social outreach programmes. Its non-traditional, but absolutely worth it.

Our new website has been in the making a long time. How do you take a practice like eco-sensitive hotel operations, give it a visual identity and maintain the balance of form & function? We start at the begining and build upwards.

We began by listening, looking and learning; the 3 ‘L’ to our 3 ‘R’ of environment – Reduce, Reuse, Recycle.

That’s what we hope we’ve achieved with the new


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