‘Going Green’ concept is extremely important for the Fern Hotels and Resorts; it is fundamental to our philosophy as India’s leading environmentally sensitive hotel and resort brand.
The Fern Hotels and Resorts as a brand work towards supporting this concept; we have joined hands with HVS India to develop Ecotels in Asia. We feel that our message of green hospitality is best when shared with the industry. We are honoured to have had a leading role in two important policies; assisting the union government to introduce environmental norms in the classification of hotels, and in making ‘environment’ a subject of study in schools and colleges.
The ‘Green Team’ is unique to our brand, the driving force of the brand’s environment initiatives in each property. This is a special group of people, all volunteers from the staff body.
A unique assembly of people, the team initiates and monitors all environment activities done in-house. Over time, members have evolved into ambassadors of the environment and the brand. The Fern often works with the community at each property, bringing the Green Team in to close contact with guests and neighbours, with positive results all around.
The Green Team empowers the members far beyond the property’s set-up. Professional hierarchy is set aside and its success can be gauged from the guests and staff members who have taken The Fern’s green message in to their own lives and personal groups.