The Fern Organises Gujarat FAM For Top MICE Agents

The Fern Hotels & Resorts organised a four-day FAM tour of its Gujarat properties to promote its MICE services. 14 leading MICE specialists from Mumbai were hosted on the three-city tour of Ahmedabad, Rajkot and Sasan Gir that took place from April 6-9, 2013.

“India’s MICE segment is looking for a change, with demand growing for off-sites and mid-sized events. We have the largest network of hotels in Gujarat and are in the perfect position to cater to both the meeting and incentive demands of MICE,” said Mr. Sarosh Khatib, Senior Vice-President, Sales & Marketing, Concept Hospitality Pvt. Ltd.

Organised in partnership with Indigo Airlines, the itinerary included overnight stays at The Fern, Ahmedabad (5-star), The Fern Residency, Rajkot (4-star) and The Fern Gir Forest Resort, Sasan Gir (5-star); local sight seeing and a lion safari, the hallmark of the Gir National Park & Wildlife Sanctuary.

The drop of 14 travel agents on a tour of Ahmedabad during their FAM tour organized by The Fern Hotels & Resorts
14 MICE agents from Mumbai in Ahmedabad during their FAM tour of Gujarat organized by The Fern Hotels & Resorts

About The Fern Hotels & Resorts, CHPL: Concept Hospitality Pvt. Ltd. is an Indian management company operating hotels, resorts and serviced apartments across India at 24+ locations under The Fern, The Fern Residency and Beacon brands, including a selection of independent hotels. It has a vibrant pipeline of 25 projects in various stages of development.

With its baseline ‘Leading environmentally sensitive hotels’, The Fern Hotels & Resorts is amongst the fastest growing hotel brands in India with 1200+ rooms presently under management and 1000+ rooms expected between 2013-14. It expects to triple its inventory by 2015. Eight properties are opening in 2013.


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